George "Hunter" Frisch was raised on a farm north of Lindsay, Nebraska. He attended Northeast Community College in the early 90's and received three associate degrees. He returned to the farm and established a successful business in electrical contracting, irrigation and grain handling. Hunter has worked in all aspects of agriculture, from land development to livestock production and carries a passion to help others in the ag industry.

As his name suggests, Hunter is an avid outdoorsman who passed on his love of the outdoors to his four sons with his wife Sherri. Hunter and Sherri are now getting to do the same with grandchildren as their love of family continues to grow.